The creative imperative

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Print ad (20 x 12): Because creativity fuels the new economy (4 MB PDF)

Half page print ad (8 x 525): Because creativity fuels the new economy (1.9 MB PDF)

An idea strikes. A prototype is made. A film of this miracle device catches fire online. Late night talk shows book its creator for a week straight. Thousands of orders jam the inbox of a student’s mobile phone. The idea is only one week old. That’s the new economy, driven by creativity. The University of Minnesota is driven by the same imperative. Across all disciplines, in every lecture and lab, we are pushing students to think, invent and innovate. So that their careers are limitless. And their minds open to the endless possibilities of creativity.

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